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BRAND strategy & DESIGN
FOR BUSINESSES THAT WANT TO CONNECT WITH THEIR ideal CLIENTS AND invest in their long-term growth.
I go beyond aesthetically pleasing designs to help you uncover your brand's unique position and provide a visual embodiment of your company's identity and vision.
-Stacye K.,
Blondie's Bakery
"When I met Leslie for my brand discovery session I wasn’t really sure what to expect. I spent 3 hours with her talking about my business. When she delivered my brand brief I started crying. She took the jumbled mess in my head and produced the perfect brand and logo for me. I love having her as part of my team. Working with her was a dream. I can’t recommend her services enough."
rave reviews from my biggest fans!
-Gwen B.,
Owner + Marketing Director at Perfect Solution Marketing
"Leslie has been my graphic designer of choice for the last twenty years. As the owner of a marketing company, I have a variety of clients in many industries who require a wide range of design needs to reach their marketing goals. Leslie has been my go-to for every project that I need done with great thought, precision, and creative brilliance. She takes time to understand the vision, preferences, and always delivers an extremely professional result. "
rave reviews from my biggest fans!
-Christine C.,
Managing Owner at MagnaFingers, LLC
"I am glad I hired Leslie to design packaging for my product. She listened to my input and came up with a solution that was different from what I pictured, and better. It's great to find a professional who adds her expertise to my ideas and comes up with something better. Her initial work and a minor adjustment were completed quickly. She is easy to work with and communicate with, and kept me informed during the process."
rave reviews from my biggest fans!
-Christina Y.,
Executive Producer in Enterprise and Investigative Journalism
at Houston Public Media
"Leslie designed the branding for a podcast we launched together which included the logo and all on-going social media graphics. She created an overall brand strategy that gave us a cohesive look and identified the marketing assets we would need to promote the podcast. What made Leslie a strong partner is her commitment and vision. She not only is persistent and consistent in her communication and delivery, she possesses an aesthetic that produces on-point designs and engages the targeted audience. I highly recommend Leslie. "
rave reviews from my biggest fans!
-Gia M.,
Owner of Choice Bookkeeping Team
"Leslie is such a talented artist. She helped me with a logo refresh for my bookkeeping firm, and it turned out exactly as I had imagined it. Not only is Leslie creative, she is also professional and the whole process was seamless. I highly recommend her creative services to small businesses in search of establishing their brand voice. "
rave reviews from my biggest fans!
-Lisa M.,
Owner of Peacock Pest Control
"Pink Pear Redid my logo and I love it!!!! She listened to what I was looking for and made exactly the right changes to bring it into a more modern look and feel."
rave reviews from my biggest fans!
This is exactly what well-executed, strategic visual branding can do! Small businesses are dreams come to life and I want to help you bring your vision to those who can benefit the most from the value you bring!
Imagine being recognized as the go-to in your industry AND being positioned as the solution to your client's needs, enabling you to promote your business with confidence!
My mission is to help small businesses identify their unique position in their industry and alchemize it into visual branding and strategy that they can implement and promote with pride and confidence. As the founder of Pink Pear Studio, LLC, with over 20 years of experience as a creative strategist and graphic designer, I'm dedicated to helping small businesses create memorable brand experiences. I combine creativity and strategy to craft visually stunning and strategically sound brand identities. I cannot wait to help you uncover your brand's unique essence!
Hi, I'm Leslie!
I'm ready to bring my brand to life!
I bet you're like me, you don't want to waste time or money, especially in your business.
I've streamlined the process of crafting an effective visual brand, making it effortlessly smooth for my clients!
Schedule a call Pear-fect Start™ Brand Discovery session! Leslie thoroughly explores your business, clientele, and industry in your session together.
Leslie delivers a Brand Brief that gives valuable insights and clarity for your brand. You select a design package that aligns with your needs & budget.
Leslie seamlessly crafts a visual brand identity that perfectly captures your business essence and resonates with your ideal clients. With your new logo and branding in hand, you present yourself with the level of professionalism that reflects your expertise and capabilities.
To establish yourself as a pillar in your industry, it's crucial to have a quality visual brand that's built with your specific brand strategy in mind.
Have questions?
Let's chat!
(click images to enlarge & scroll through each project)
my work
Ready to launch with
the basics?
Let's go!
Looking for clarity and direction for your brand?
Start here!
Pear-fect Design
Brand Basics
Pear-fect Start
Brand Discovery
Need EVERYTHING?
This package has it all!
Pear-fect Design
Brand Build
Foundational brands are crafted through my Signature Brand Discovery Session!
THE PROCESS:
It starts with an extensive interview, which is a comprehensive deep-dive into your business. The time you spend in this session will have you thinking about your brand and business in new ways, while I take it all in to identify how to pitch your value proposition - the special spark that compels people to engage with your brand! This session can be in-person if you're in the Houston area, or we can meet virtually. Plan on the interview session taking between 1.5 – 2 hours.
WHAT YOU GET:
A written Brand Brief that is full of invaluable information about your brand that you can use as a foundation for your marketing. Each client has different needs so each brand brief is unique. Here's a list of some of the insights you can expect to receive:
Your Brand Discovery session ensures that there is clarity on what your brand needs before moving forward with project deliverables like logos, printed & digital collateral, website design, etc. Pear-fect Start™ includes the 1.5–2 hr. interview session and a written brief that identifies your amazing marketing and brand opportunities and a plan to move forward.
It starts with an extensive interview, which is a comprehensive deep-dive into your business. The time you spend in this session will have you thinking about your brand and business in new ways, while I take it all in to identify how to pitch your value proposition - the special spark that compels people to engage with your brand! This session can be in-person if you're in the Houston area, or we can meet virtually. Plan on the interview session taking between 1.5 – 2 hours.
WHAT YOU GET:
A written Brand Brief that is full of invaluable information about your brand that you can use as a foundation for your marketing. Each client has different needs so each brand brief is unique. Here's a list of some of the insights you can expect to receive:
- Brand Overview/Current Situation
- Target Audience and Client Persona
- Brand Positioning and Statement
- Brand Values and Personality
- Brand Messaging
- A StoryBrand® Brand Script
- Creative Direction for your Visual Identity (logo, colors, fonts, etc.)
- Competitive Analysis
- Design package options based on the deliverables you need
- And more!
Your Brand Discovery session ensures that there is clarity on what your brand needs before moving forward with project deliverables like logos, printed & digital collateral, website design, etc. Pear-fect Start™ includes the 1.5–2 hr. interview session and a written brief that identifies your amazing marketing and brand opportunities and a plan to move forward.
$895*
book a call!
< Back to all Packages
Pear-fect Start
Brand Discovery
Have questions? Schedule a free 15 min call!
*This cost is applied to any design package that you decide to move forward with.
WHAT YOU GET:
Pear-fect Design Brand Basics includes the comprehensive Brand Discovery session and the written Brand Brief in Pear-fect Start, plus custom-designed deliverables to form the basis of your visual brand!
This package is fully customizable and tailored to your needs and budget.
Projects can include:
This package give you the basics to get your new brand or rebrand started!
Pear-fect Design Brand Basics includes the comprehensive Brand Discovery session and the written Brand Brief in Pear-fect Start, plus custom-designed deliverables to form the basis of your visual brand!
This package is fully customizable and tailored to your needs and budget.
Projects can include:
- Responsive logo suite: main logo, sub logo, brandmark, and color variations (full color, black/white, & single-color variations), and vertical & horizontal orientations, if applicable. You’ll receive files fit for both print and digital applications (.jpg, .png, .eps, .ai, etc.).
- Specially curated brand colors and fonts.
- A brand guide mood board to establish visual brand standards for you and your team.
- Brand Kit Set-up in Canva and a quick tutorial on how to use it.
- Customized social media Canva templates
- Business card design
- Social media page banners
This package give you the basics to get your new brand or rebrand started!
$2,295 – $3,295*
book a call!
< Back to all Packages
Pear-fect Design
Brand Basics
Have questions? Schedule a free 15 min call!
*Cost depends on the scope of the project. Previous payment from the Pear-fect Start Brand Discovery is applied to the cost of this package.
WHAT YOU GET:
Pear-fect Design Brand Build includes the comprehensive Brand Discovery session and the written Brand Brief in Pear-fect Start, plus a more comprehensive package of the executed design projects you need for your brand.
This package is fully customizable and tailored to your needs and budget.
Projects can include:
You'll get everything that your brand needs to hit the ground running! Just imagine having a done-for-you package that will help you quickly launch with ease and confidence!
(Need a website? I have a fabulous strategic partner, who is an expert web designer, that I refer all of my branding clients to.)
Pear-fect Design Brand Build includes the comprehensive Brand Discovery session and the written Brand Brief in Pear-fect Start, plus a more comprehensive package of the executed design projects you need for your brand.
This package is fully customizable and tailored to your needs and budget.
Projects can include:
- Your brand's positioning & messaging
- Strategic, written-for-you copy that converts!
- Responsive logo suite
- Full branding kit (colors, fonts, custom graphic patterns, etc.)
- A PDF company brand guide to establish visual brand standards and rules for logo, colors, and font usage for you and your team.
- Business cards, letterhead
- Social media graphic templates in Canva
- Flyers/pamphlets
- Signage (indoor/outdoor, all sizes)
- Social media page banners
- Advertisements
- T-Shirt graphics
- Product packaging design
You'll get everything that your brand needs to hit the ground running! Just imagine having a done-for-you package that will help you quickly launch with ease and confidence!
(Need a website? I have a fabulous strategic partner, who is an expert web designer, that I refer all of my branding clients to.)
$4,295 – $15,495*
book a call!
< Back to all Packages
Pear-fect Design
Brand Build
Have questions? Schedule a free 15 min call!
*Cost depends on the scope of the project. Previous payment from the Pear-fect Start Brand Discovery is applied to the cost of this package.
work with me
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Thank you!
Message me!
I can't wait to help you
take your brand to the next level!
have questions?
Need a custom quote?
ready to take your brand to the next level?
schedule a free 15 min call & let's get to know each other!
schedule a free 15 min call & let's get to know each other!